Steve Schmidt takes day to day control…
McCain sources say Schmidt, who ran Gov. Arnold Schwarzenegger’s reelection campaign and was a top communications aide in Bush-Cheney ‘04, will coordinate the campaign’s daily pro-McCain and anti-Obama message but also will have an increased role in shaping most every facet of the organization including scheduling, policy, coalitions and surrogates.
Davis will focus more on big-picture issues such as general strategy, helping to plan the convention, picking a vice president and tending to the needs of major donors.
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Mike DuHaime, the former Rudy Giuliani campaign manager and RNC political director who had been split between the RNC and McCain, is likely to take an enhanced role in the campaign.
Further, there is likely to be more structure brought to a political operation that has largely been delegated to the Regional Campaign Managers. The campaign currently has no political or field director.
Helping Schmidt drive the new daily message will be Matt McDonald, also a veteran of the Schwarzenegger campaign and Bush-Cheney reelection effort, who just started at the campaign a few weeks ago.
McDonald is working with McCain’s press shop in trying to get on offense, sharpening attacks on Obama and pushing a more consistent narrative against the Democrat.
A lot of pundits say that this election is Obama’s to lose…My feeling is that when you break down the 11 key battleground states, if we can’t beat this Liberal in those states, we could be in some very serious trouble…
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